What Is HYPIE?
|
"Life's Too Short To Wear Boring Clothes."
- Carly Cushnie and Michelle Ochs |
|
"Life's Too Short To Wear Boring Clothes."
- Carly Cushnie and Michelle Ochs |
The adoption of "preppy" labels including Tommy Hilfiger and Nautica is the earliest representation of hip-hop's acceptong a more "aspirational" aesthetic. Meanwhile, some parts of the hip-hop industry were going upwards, other corners of hip-hop started to embrace American workwear and outdoor gear. For example, brands like Timberland, Carhartt and The North Face discovered suddenly found themselves significantly demanded by a market they had never even paid attention to before. |